Design Research

To create solutions that put people first, you must ask the right question. This includes understanding the needs of everyone involved, not just the end users. I have used a variety of research methods as input to the design process across a diverse range of markets and problems.

International Insights

We teamed up with local moderators in Kenya and South Africa for ethnographic interviews in homes, markets and workplaces to understand how financial services typically work (and don’t work) in Sub-Saharan Africa. Our insights helped a global bank to explore new next-generation financial services for those living below the poverty line.

Scoping & Planning

I organized and planned user interviews across the construction industry—with contractors, fleet managers, building developers, equipment dealers, and rental houses in Denver and Chicago. Our insights about their equipment rental habits (and broader unmet needs) inspired new ways for our client—a large equipment manufacturer—to build relationships with their customers.

Stimulus Design

Sometimes we need to uncover user priorities and mental models that aren’t easily expressed through conversation or observation. Here, we used a card sort to understand how small business owners in the UK navigate their operational and financial tasks. I have tailored activities and research methods to provoke deeper conversation to get the insight needed.